Bundle Pricing Examples: How Shopify Stores Price Their Bundles (2026 Data)
Most articles about bundle pricing use the same examples: a fast food meal, a cable TV package, a streaming plan. Those are fine for a definition. They don't help much when you sell candles or skincare on Shopify and you need to decide whether your bundle should be 10% off, $10 off, or a flat $49.
So this guide uses two things instead. First, eight bundle pricing examples from the kind of stores that sell on Shopify, with the math worked out. Second, real data from Bundly: we looked at how hundreds of Shopify stores priced every bundle they sold through our app in the last 12 months.
What Is Bundle Pricing?
Bundle pricing means you sell two or more products together for one price. Usually that price is lower than buying each product on its own, but it doesn't have to be. A curated gift set can sell at full price because the customer pays for the convenience of not having to choose.
On Shopify, there are four ways to price a bundle. Bundly uses the same four options, so we'll use its names:
Pricing type | What the customer pays | Example |
|---|---|---|
No discount | The total price of all products | $94 for a $94 set |
Percentage discount | A percentage off the total | 15% off a $94 set = $79.90 |
Fixed amount discount | A fixed amount off the total | $15 off a $94 set = $79 |
Fixed price | One price, whatever is inside | $79 for the set |
The last three look similar for a fixed set of products. They behave very differently when the customer chooses what goes in the bundle. The examples below show where each one fits.
How Shopify Stores Actually Price Bundles
We looked at every bundle that sold at least once through Bundly between October 2025 and October 2026: thousands of bundles from hundreds of Shopify stores. (A sale is one bundle in one order.) Each bundle counts under the pricing it had when we ran the numbers.
Pricing type | Stores using it | Share of bundles | Share of sales |
|---|---|---|---|
Fixed price | 57% | 48.5% | 33.7% |
Percentage discount | 42% | 27.7% | 37.4% |
No discount | 18% | 17.4% | 5.4% |
Fixed amount discount | 10% | 6.5% | 23.4% |
Many stores use more than one pricing type, so the first column adds up to more than 100%.
Fixed price is the most popular way to price a bundle. More than half of the stores use it, and almost half of all bundles that sold have a fixed price. Percentage discounts come second, but they have the largest share of sales.
The sales column is uneven. A few bundles sell a lot more than the rest. For example, among bundles with a fixed amount discount, the average number of sales per bundle is more than 60 times the median. So read "share of sales" as "where the big sellers are", not as a rule.
The most common discount is 15%
Among bundles with a percentage discount, the median discount is 15%. Half of them are between 10% and 20%, and only about one in ten goes above 20%. Three values cover almost three quarters of all percentage discounts:
Discount | Share of percentage bundles |
|---|---|
15% | 27% |
10% | 25% |
20% | 20% |
5% | 9% |
25% | 4% |
Other | 14% |
Round numbers win. 12% and 17% are each used by less than 1% of percentage bundles.
Bigger discounts don't mean more sales
Here is the median number of sales per bundle, by pricing type and discount size, compared with bundles that have no discount:
Pricing | Share of bundles | Median sales per bundle (no discount = 1) |
|---|---|---|
No discount | 17.4% | 1 |
1-9% off | 3.9% | 2 |
10-14% off | 7.3% | 3.3 |
15-19% off | 7.9% | 1.3 |
20-29% off | 7.1% | 1.5 |
30% or more off | 1.4% | 4.9 |
Fixed amount discount | 6.5% | 2 |
Fixed price | 48.5% | 3.3 |
There is no clear "more discount, more sales" line. Bundles at 10-14% off have more than twice the median sales of bundles at 15-29% off. The 30%+ group has a high median, but it is only 1.4% of bundles. Bundles without a discount have the lowest median. No discount is also the default for a new bundle in Bundly, so that group includes bundles where the store never set a price.
This table shows what stores do, not what a discount causes. A store with a 30% discount may sell more bundles because it has more traffic or cheaper products. Use it as a reference, and test your own prices.
Customers like to choose
62% of the bundles that sold let the customer choose what goes inside: they pick products from a collection, or they choose how many. Those bundles got 90% of all bundle sales. The other 10% of sales went to fixed sets, where the store decides every product.
Most bundles are also simple. 72% have one or two components. In Bundly, a component is one product, or one "pick from this collection" choice, so a "pick any 6 bars" bundle has one component.
What a bundle sale is worth
In stores that sell in US dollars, the median bundle sale was $41.98. Half of all bundle sales were between $29.99 and $89.99.
8 Bundle Pricing Examples (With the Math)
These examples use made-up stores with realistic prices. Each one shows the pricing type that fits it best and why.
1. Skincare routine kit: percentage discount
A skincare store sells a cleanser ($24), a serum ($38), and a moisturizer ($32) as a "Morning Routine Kit". Bought separately, that's $94. With 15% off, the kit costs $79.90.
A percentage is the simplest way to price a curated set. The customer sees "save 15%", and the number stays right if you change the price of one product later.
2. "Pick any 6 bars": fixed price
A snack shop lets customers pick any 6 protein bars for $15. Each bar costs $3, so the customer saves $3, or 16.7%.
Fixed prices are easy to understand and easy to advertise: "6 for $15" fits on a banner. But be careful when the products in the choice have different prices. If the bars cost between $2.50 and $3.50, six bars cost anywhere from $15 to $21. At $15, the cheapest combination gets no discount at all, and the most expensive one gets 28.6% off. Never set the fixed price above the cheapest combination, or some customers pay more for the bundle than for the bars on their own. Then check that the most expensive combination still leaves you a margin. Or keep the choice to products with the same price, or split it into steps by price.
3. Candle 3-pack: fixed price
A candle shop sells one candle for $22 and three for $55. The customer pays $18.33 per candle instead of $22, a 16.7% saving.
This is the classic volume pack. It works best for things people use up and buy again: candles, coffee, socks, supplements. Show the per-item price next to the pack price, because that is the number the customer compares.
4. Running starter kit: fixed amount discount
A running store sells shoes ($120), a 3-pack of socks ($18), and a running belt ($25) together with $25 off. The kit costs $138 instead of $163.
Why a fixed amount here and not a percentage? $25 off is about the same deal as 15% off (15% of $163 is $24.45), but "$25 off" sounds bigger. For prices above about $100, a dollar amount usually looks larger than the percentage. Below $100 it's the other way around: "20% off" a $40 set sounds better than "$8 off".
5. Holiday gift set: no discount
A home goods store sells a candle ($22), a box of matches ($6), and a greeting card ($5) as a gift set for $33. That's the full price.
The customer doesn't buy this set to save money. They buy it because someone already picked three things that go together, and they can add it to the cart in one click. Gift sets, starter kits for beginners, and "everything you need" bundles can sell without a discount.
Be realistic about it, though. In our data, 17% of the bundles that sold had no discount, but they got only 5% of the sales, and their median sales per bundle were the lowest of any group. No discount works when the convenience is the whole point. For most other bundles, a small discount helps.
6. Build-your-own outfit: percentage discount
An apparel store walks the customer through three steps: pick a t-shirt, pick a hoodie, pick a jacket. Everything chosen gets 10% off. A $35 t-shirt, a $65 hoodie, and a $110 jacket come to $189 instead of $210.
When customers choose the products, a percentage is the safest pricing type. The discount grows and shrinks with what they pick, so every combination gets the same share off. A fixed price or a fixed amount off would give a cheap outfit a big discount and an expensive one a small discount. For pick rules and steps, see our guide to build-your-own bundles on Shopify.
7. Clearance pairing: fixed price
A gift shop has a mug that sells well ($18) and a set of coasters that doesn't ($14). It sells them together for $25 instead of $32.
To the customer, it's 21.9% off the pair. To the store, the mug still sells at its full $18, and the coasters effectively go for $7, half price. That's a clearance discount on the slow product, without putting a "50% off" sticker on it.
8. "Buy 2, get 1 free": percentage discount
A sock brand wants a "buy 2, get 1 free" offer. Socks cost $12 a pair, so three pairs cost $36 and the bundle costs $24: that's 33.3% off.
If the pairs have different prices, the two ways of running this offer give different results. With a 33.3% percentage discount, the customer always saves exactly a third. With a "cheapest pair free" rule, the saving is smaller: pairs at $10, $12, and $14 cost $36, and the free $10 pair is only a 27.8% discount. Pick the rule you can afford, and describe it on the page the same way the cart calculates it.
How to Calculate a Bundle Price
You need two numbers for each product in the bundle: the price and the cost (what you pay for the product).
Bundle price = total price of the products × (1 − discount)
For the skincare kit: $94 × (1 − 0.15) = $79.90.
Then check what you keep. The three products cost the store $7, $11, and $9, so $27 in total.
Sold separately at full price, the three products make $94 − $27 = $67 profit.
Sold as the kit at $79.90, they make $79.90 − $27 = $52.90 profit.
The discount costs $14.10 per kit. Whether that's worth it depends on what the customer would have bought without the bundle. If they came for the serum alone, that sale makes $38 − $11 = $27. The kit makes $52.90, so the bundle earns $25.90 more, even after the discount.
That's the question to ask about every bundle: compared with what the customer would have bought anyway, does the bundle make more money? Shipping and payment fees also count. One order with three products is one pick, one pack, and one label, which is cheaper than three separate orders.
To run these numbers for your own products, use our Shopify profit margin calculator. To see how bundles change your average order, try the Shopify AOV calculator.
How Much Should You Discount a Bundle?
Start at 10% or 15%. Those are the two most common discounts on Shopify bundles that sold in the last 12 months, and bundles at 10-14% off had the highest median sales of all percentage groups below 30%. Then adjust:
Discount less when the bundle solves a problem by itself: a gift set, a starter kit, a routine. People pay for not having to choose.
Discount more when you want to move slow stock (see example 7), or when the bundle competes with buying the products one by one on the same page.
Keep the discount below your margin. If a product makes 40% margin, a 40% discount sells it at cost. Check the math above before you go past 20%. Only one in ten bundles does.
Test one change at a time. Change the discount on one bundle, wait two to four weeks, and compare bundle sales and average order value with the previous period.
Common Bundle Pricing Mistakes
Bundling products nobody wants together. A discount can't fix a bundle that doesn't make sense. If the customer only wants one of the products, they'll buy that one alone.
Hiding the saving. If the page shows only the bundle price, the customer has to do the math. Show the price before discount next to the bundle price. Bundly shows both by default.
Fixed prices on mixed-price choices. See example 2. When customers pick from products with different prices, a fixed price gives different discounts on different combinations. Use a percentage, or keep the choice to products with the same price.
Too many bundles. Five clear bundles are easier to choose from than fifty almost identical ones. Each bundle should have one obvious reason to exist.
Fake "was" prices. Only show a price before discount that customers actually pay when they buy the products separately.
How to Set Bundle Pricing on Shopify
Shopify's free Bundles app supports fixed sets, and you type the bundle price by hand. It doesn't update when a product price changes. We compared it in detail in Shopify Bundles vs Bundly. If you want percentage or fixed amount discounts, mix-and-match choices, or multi-step builders, you need a bundle app. We compared the options in our list of the best Shopify bundle apps.
In Bundly, pricing is one section on the bundle page:
Open Bundly in your Shopify admin and create or edit a bundle.
In the Pricing section, choose No discount, Percentage discount, Fixed amount discount, or Fixed price.
Enter the discount percentage, the discount amount, or the price.
Save. Bundly applies the bundle price on the bundle page and in the cart. Percentage, fixed amount, and no-discount prices follow your product prices when they change.
Bundly costs $29 a month (Basic) or $59 a month (Standard), with a 14-day free trial. All four pricing options are on both plans. Try Bundly on the Shopify App Store.
For the full setup, from choosing products to publishing the bundle page, see our step-by-step guide to creating product bundles on Shopify.
FAQ
What is an example of bundle pricing?
A skincare store sells a cleanser ($24), a serum ($38), and a moisturizer ($32) as one kit. Separately they cost $94. As a bundle with 15% off, they cost $79.90. Other common examples are volume packs ("3 candles for $55"), mix-and-match offers ("any 6 bars for $15"), and gift sets.
How do you calculate a bundle price?
Add up the prices of all products in the bundle, then apply the discount: bundle price = total price × (1 − discount). Then subtract the cost of the products to see the profit, and compare it with what the customer would have bought without the bundle.
How much discount should a bundle have?
On Shopify stores that use Bundly, the median bundle discount is 15%, and half of all percentage discounts are between 10% and 20%. 15%, 10%, and 20% together cover almost three quarters of them. Only about one in ten bundles goes above 20%.
Is a percentage discount or a fixed price better for bundles?
Use a percentage when customers choose the products, because the discount follows what they pick. Use a fixed price for fixed sets and same-price choices, because "3 for $55" is easy to understand. For prices above about $100, a fixed amount off ("$25 off") often sounds bigger than the same percentage.
What are the disadvantages of bundle pricing?
You give up part of your margin on each bundle, customers may not want every product in a fixed set, and too many bundles make the choice harder. Most of these go away when bundles are small, make sense together, and are priced with the math above.
Is bundle pricing illegal?
No. Selling products together for one price is normal retail practice. Two areas need care: competition law restricts "tying" by companies that dominate a market, and consumer protection rules in many countries require that a "regular" or "was" price is a price customers actually paid. If you are unsure, check the rules in the countries you sell to.
Can bundles sell without a discount?
Yes, but in our data they sold less. 17% of the bundles that sold had no discount. They got 5% of all bundle sales, and their median sales per bundle were less than a third of the median for bundles at 10-14% off. Curated sets, gift sets, and starter kits are the best fit for no discount, because the customer pays for not having to research which products go together.